RubyPlay, a rising force in online casino content, has taken a pivotal step forward in its North American expansion strategy through a newly inked partnership with BetMGM. With its titles now live in New Jersey and earlier launches in Ontario, the company is accelerating its penetration into lucrative U.S. and Canadian gaming markets. This collaboration not only reflects RubyPlay’s commitment to tailored market entry but also signals BetMGM’s confidence in RubyPlay’s content quality. More titles are expected to follow, with executives hailing the move as a critical milestone in the studio’s international growth trajectory.

Strategic Partnership Propels RubyPlay Into U.S. Market

RubyPlay has officially joined forces with BetMGM to distribute its online casino games in North America, beginning with New Jersey. The alliance represents a significant validation of RubyPlay’s product suite by one of the continent’s most prominent iGaming operators.

BetMGM, already a dominant name across several U.S. states and Canadian provinces, adds further credibility and reach to RubyPlay’s North American ambitions. The current rollout features a growing catalog of titles that include:

• Immortal Ways Sweet Coin
• Gummy Giga Match
• Diamond Explosion Patriots
• Mad Hit Alice
• Go High Panda

Each of these games is now available to New Jersey players, reinforcing RubyPlay’s ability to adapt to local market tastes while maintaining global design standards.

Ontario Launch Sets the Precedent

Before entering the U.S. via New Jersey, RubyPlay had already deployed its games on BetMGM’s platform in Ontario, Canada. That initial success has laid the groundwork for an expanded rollout across additional states and provinces in the coming months.

This deliberate, state-by-state deployment strategy mirrors the regulatory patchwork of North America’s online gambling sector, allowing RubyPlay to remain compliant while maximizing player engagement. As jurisdictions like New York and others explore legislation for online casino legalization, RubyPlay’s early presence with a major operator offers a compelling head start.

Executive Confidence Signals Long-Term Intent

RubyPlay’s Chief Product Officer, Dr. Eyal Loz, described the partnership with BetMGM as a “game-changing milestone” for the company’s strategic roadmap in North America. Loz emphasized that appearing on such a reputable operator’s platform is a strong endorsement of both the company’s technical capabilities and entertainment value.

“Seeing our games live with BetMGM speaks volumes in both the quality of our content and the big strides we’re making in this part of the world,” said Loz. He also hinted at a roadmap filled with additional content releases designed to deepen player engagement across the BetMGM network.

BetMGM’s Content Strategy: Localized, Premium, and Scalable

From BetMGM’s standpoint, partnering with studios like RubyPlay aligns with its broader goal to deliver high-quality, exclusive, and localized gaming experiences. RubyPlay’s titles bring visual creativity and mathematical innovation, both of which are increasingly necessary to maintain market share in the ultra-competitive iGaming space.

The decision to highlight RubyPlay’s games—rather than bury them in a library of 3,000+ titles—demonstrates BetMGM’s focus on content curation over volume. This strategic emphasis allows the brand to better differentiate itself while offering a more engaging player experience.

RubyPlay’s Global Expansion Model: One Market at a Time

While North America remains a focal point, RubyPlay’s international ambitions extend well beyond the Atlantic. Earlier this year, the company entered the Dutch market through a partnership with Starcasino, while also expanding into Italy with a regional launch via a Betsson Group affiliate.

This measured approach—partnering with dominant regional operators instead of flooding global markets—is helping RubyPlay establish credibility and consistency. It’s a model that allows for strategic localization without compromising global quality standards.

Implications for the North American Gaming Landscape

With more U.S. states likely to follow New Jersey and Michigan in legalizing iGaming, partnerships like the one between RubyPlay and BetMGM will become increasingly important. Content providers with agile, scalable deployment models and compliance-ready frameworks will gain a competitive edge.

Moreover, as competition intensifies, player acquisition and retention will hinge on exclusive content and brand differentiation—two pillars that this partnership addresses directly. BetMGM’s reputation and RubyPlay’s growing library form a symbiotic relationship built for long-term value creation in North America.

A Milestone That Sets the Stage for More

RubyPlay’s alignment with BetMGM isn’t just a business deal—it’s a signal of intent. With high-performing titles already live and more on the way, the company is executing a deliberate plan to embed itself in the fabric of North American online gaming. The move also illustrates the evolving nature of the iGaming ecosystem, where quality content, regional alignment, and strategic partnerships matter more than ever.

As regulatory landscapes shift and player demands evolve, RubyPlay and BetMGM appear well-positioned to lead the charge—one state, one province, and one game at a time.