Encouraged by a 25 per cent rise in global sales, Royal Enfield has revised its production target upwards to 280,000 units in 2014.

The company enjoyed a growth of 57.03 per cent in sales to 178,121 units in calendar year (CY) 2013, from 113,432 units in the CY 2012.

The company also announced that its parent firm Eicher Motors would invest an additional Rs 600 crore on expanding capacity and development of global products this year.

The company said in a statement, "We will be making an investment of Rs 600 crore in Royal Enfield towards capacity expansion and development of new global product platforms over CY 2014-15. With this, we have also revised our production target upwards to 280,000 units in 2014."

Siddhartha Lal, managing director & CEO of Eicher Motors, said they were working towards maximizing production at Oragadam, Chennai-based factory to meet growing global demand for Royal Enfield bikes.

He added that the factory would eventually produce more than 500,000 bikes per year. The next phase of expansion at the Oragadam factory is already underway and will likely be completed by end of CY 2015.

Meanwhile, Royal Enfield is boosting its efforts to develop bikes in the range of 250 cc to 750 cc, with specific target at markets outside India, such as United States and Britain.