Reliance Retail Ltd (RRL) is all set to establish 150 Reliance Digital mega stores crosswise the country by 2011, an official release said.

On the sidelines of the launch of its Reliance Digital store in Bangalore, Ajay Baijal, President & Chief Executive-Reliance Industries said that the company would invest around Rs 5-6 crore for an outlet covering up around 20,000 sq ft.

The present market size for consumer durable, home IT and telecom stood at Rs 70,000 crore, and it is expected to develop to Rs 1.4 lakh crore by 2011, Mr. Baijal said.

By 2011, the company is eyeing about Rs 20,000 crore business in all these segments.

“Despite rising real estate costs, we are confident of establishing 150 outlets within the timeframe across the country because consumer durable, IT and telecom market is growing at 20% with strong retail demand,” he said.

The company would set up 10 digital outlets in Karnataka by 2011.

“Around 20-25% of our stores across the country will be set up in metros while the remaining in Tier-II cities,” Mr. Baijal said.

To sell the company brand, he said several parameters including volume of sourcing, service-after-sales and price comes into picture.

“Otherwise we are very open to doing things in applications like kitchen appliances, consumables like USB and memory sticks and accessories like connectors and cables,” he said.

The Bangalore-based Reliance Digital covers up an area of 23,000 sq ft and provides about 4,000 products spread across over 150 brands.

The company already has two Reliance Digital stores in Delhi and Mumbai.