Vienna - Werner Faymann relied on his charm, populist touch and some help from the media to emerge as Austria's likely next social democratic chancellor.
The 48-year-old transport minister and new chief of the Social Democratic Party (SPOe) was not well known among the wider public before the start of the election race.
But it was relatively easy for Faymann to position himself as a more likeable candidate than outgoing Chancellor Alfred Gusenbauer, who stepped down as head of the SPOe this summer amid dismal approval ratings.
Besides his image as an "ideal son-in-law," as Austrians put it, the Vienna-born politician also had the support of the country's biggest newspaper, the tabloid Kronen Zeitung.