Washington, Oct 3 : A new study by researchers at the University of Missouri has suggested that advergames are more effective as a way of developing positive consumer attitudes towards a particular product.

During the study, researchers found that consumers expressed a strong positive relationship towards brands when they played advergames with strong thematic connections to the products advertised.

In the study, participants played two advergames, both with either high or low thematic connection to the brand.

Thematic connection refers to the degree that the object of the advergame relates to the brand’s product or services.

Washington, Oct 3 : Snap polls of undecided voters have given Democratic vice presidential candidate Joe Biden an easy victory over his Republican rival Sarah Palin in today’s first and only debate.

CBS News and Knowledge Networks have conducted a nationally representative poll of 473 uncommitted voters to get their immediate reaction to vice presidential debate.

After the first presidential debate, a similar survey showed that more uncommitted voters identified Barack Obama as the winner

Washington - Pablo Fierro came to Washington from Philadelphia for a rally against the proposed 700-billion-dollar financial bailout, which the House of Representatives could vote on Friday.

He held up an orange sign: "No to the bankers' coup d'etat."

Thursday's rally within shouting distance of the US Capitol was organized by a hastily assembled group, votenobailout. org, whose website had links to several far-left or anti-war groups.

Washington, October 3 : Just like humans, Beetles too benefit from ''friendly'' associations, say researchers.

University of Wisconsin-Madison expert Cameron Currie says that adult beetles have a specialized compartment in their bodies that they use to store two other organisms: a slow-growing beneficial fungus that serves as a food source, and a bacterium that produces a unique antibiotic.

Washington - US vice presidential candidates Sarah Palin and Joe Biden were preparing to take centre stage Thursday night in a highly anticipated debate barely one month before the November 4 general election.

The stakes are high for Biden and Palin to demonstrate both their own competence and to tout the best qualities of their running mates, as they face off for the only time in this election campaign.

Washington - Presidential hopeful John McCain is withdrawing his campaign from Michigan after concluding there's little chance of defeating Barack Obama in the working class state.

McCain, the Republican nominee, will halt television and mailing campaigns, Politico reported Thursday, and shift staff to other states that are still competitive, some of them ones that Democrats typically win.

A McCain aid told Politico the decision was based in Michigan's preference for Democrats and because of the resources the Obama camp has poured into the state.