Porsche Taycan global sales decline 6% to 8,839 units in Q2 2023
German luxury automobile manufacturer Porsche has revealed that global sales of its all-electric Taycan saloon declined for the fifth consecutive quarter during the April through June period of this year. According to stats revealed by the luxury sports car manufacturer, sales of the Porsche Taycan (all versions including Taycan, Taycan Cross Turismo and Taycan GTS) amounted to 8,839 units, representing a decline of nearly 6 per cent year-over-year.
The Porsche Taycan’s market share out of the brand's total quarterly sales volume slipped from 12.1 per cent in the second quarter of 2022 to 10.2 per cent in the same quarter of this year. In the United States, sales of the Taycan saloon amounted to 1,635 units, down a whopping 35 per cent year-over-year.
Year to date (YTD), the Porsche Taycan’s global sales amounted to 17,991 units, down roughly 5 per cent from the level recorded for the same period of last year. This figure stands for 10.8 per cent of the brand’s total volume.
In addition to the ongoing supply chain issues, unavailability of the U.S. federal government’s tax incentives of up to $7,500 is a factor responsible for the decline in sales of the Porsche Taycan. Market experts are of the view that the all-electric saloon’s ineligibility for the federal tax credit is making its sales more difficult, even as the incentive is not as important in case of premium cars as in the case of the mainstream models.
Commenting on the decline, the company made it clear that the fully-electric Taycan saloon has long been affected by various supply chain-related issues. However, the company expressed optimism that things will likely start improving from the third quarter (Q3) of this year.
The Porsche Taycan sales slipped despite an increase in the company’s overall sales. As per the released stats, the brand’s global car sales increased significantly. During the Q2 period, deliveries of the Porsche cars amounted to 86,587 units, up 11.8 per cent year-over-year. During the first six months or first half of the year, the brand sold 167,354 cars worldwide, up 14.7 per cent year-over-year.
For reference, Porsche delivered 34,801 BEVs in 2022, down 16 per cent year-over-year, with 11.2 per cent of the total sales volume. Cumulatively, the brand has sold more than 114,000 units of the Taycan worldwide. If sales of the EV continue at the current rate throughout the year, sales of 35,000-40,000 units might be possible in 2023.