New Delhi, Oct 5 : BJP’s chief ministerial candidate in Delhi, Vijay Kumar Malhotra has said that unlike the Congress, his party would not indulge in media blitzkrieg by giving large advertisements in newspapers and TV channels in the run up to the November Assembly polls in the state, because it had learnt a lesson from the “India Shining” campaign it had unleashed before the 2004 Lok Sabha elections.
The BJP’s central leadership had launched the “Indian Shining” campaign that supposedly ran into hundreds of crores of rupees, but fell flat after the Congress emerged victorious, though with a slender margin of seven MPs, and went ahead to form the UPA Government.