Kolkata: ITC Ltd, Indian market leader has entered into an agreement with Nagaland administration and the Spices Board for producing and marketing Naga Chillies through a host of initiatives.

ITC would make plans in order to amend quality and farm efficiency, deployment of customised infrastructure and market growth activities.

The three-sided memorandum of understanding (MoU) was signed in front of Mr. Jairam Ramesh, the Union minister of state for commerce, Mr. YC Deveshwar, ITC chairman.

The officials that signed the deal comprised Mr. VJ Kurian, chairman, Spices Board, Ms Thangi Mannen, commissioner and secretary, department of horticulture, Government of Nagaland, and Mr. S Janardhan Reddy, chief executive of ITC’s ILTD Division

The company sources stated that IT’s expertness in farm development is being carried to the north-eastern section via an exclusive 'Private-Public Partnership' model.

Under the deal, ITC will produce a spice crop in the identified regions that have proper arrangements of latest tailor-made agriculture practices suitable to the region.

Post harvest practices to preserve the product quality, farmer education and growth of ‘Organic Spices’ are also part of the deal.

Naga chilli is the world’s hottest chilli with 8,55,000 Scoville units. The spiciness of Naga chilli is calculated by Scoville scale, which is named after Wilbur Scoville.