Pragmatic Play has significantly strengthened its presence in the North American iGaming landscape through a strategic partnership with BET99, one of Ontario's premier digital wagering platforms. The deal introduces five custom-built live casino tables powered by Pragmatic’s signature Smart Studio technology, delivering bespoke gaming experiences to Canadian users. Titles such as Speed Roulette and Blackjack X headline the offering, showcasing Pragmatic’s commitment to localization and innovation. This partnership not only solidifies the brand's momentum in live casino development but also supports its ongoing investment in immersive slots like the newly launched Gates of Hades.

Live Casino Goes Local with Pragmatic-BET99 Collaboration

Ontario’s thriving iGaming sector welcomes a fresh wave of live casino experiences tailored by Pragmatic Play for BET99 users.

The collaboration introduces five dedicated live casino titles to the Canadian market, including Speed Baccarat, Auto Mega Roulette, and the immersive Blackjack X. This rollout reaffirms Pragmatic Play’s strategic commitment to expanding its live casino offerings through localized partnerships with high-profile operators. The curated portfolio strikes a balance between traditional table gaming and fast-paced, modern formats suited to evolving player preferences in regulated jurisdictions.

Smart Studio Technology Enables Deep Customization

One of the key differentiators in this partnership is Pragmatic Play’s innovative Smart Studio system, offering operators full branding and personalization control.

BET99 is now operating six branded tables, capitalizing on Smart Studio's ability to tailor both the visual and functional components of games. From layout design to in-game branding, operators can shape an experience that speaks directly to their user base. According to Pragmatic Play’s Chief Operating Officer Irina Cornides, this level of customization “enriches user immersion and operator brand loyalty”—a sentiment echoed by BET99's CEO, Jared Beber.

BET99 Gains Competitive Edge with Exclusive Content

For BET99, the deal is a major value-add that enhances its portfolio with exclusive branded content that few competitors in the Ontario market can match.

Beber noted the brand's excitement about hosting six Pragmatic-powered tables, including marquee titles in Roulette, Baccarat, and Blackjack. With a robust digital gaming ecosystem and an expanding player base, BET99 is positioning itself as a frontrunner in Canada’s competitive online gaming industry. The addition of custom live casino tables underscores its strategy of investing in high-quality, differentiated content.

Pragmatic Play Maintains Dual Focus: Live Casino and Slots

Even as it accelerates its live dealer rollout, Pragmatic Play hasn’t lost sight of its heritage—high-volatility slot games that drive global engagement.

The recent launch of Gates of Hades, a thematic follow-up to the wildly successful Gates of Olympus, continues the supplier’s tradition of high-energy slot design with narrative depth. Rooted in mythological motifs, this new title explores underworld aesthetics, showcasing Pragmatic's creative ambition in the realm of RNG content. This dual-product strategy—balancing traditional slots with live-streamed dealer experiences—is key to the company’s global growth roadmap.

Canadian Market: Strategic Priority for Global iGaming Leaders

Ontario’s fully regulated online gambling market continues to attract top-tier suppliers, with Pragmatic Play and BET99 emerging as early beneficiaries of its potential.

With a diverse player demographic, modern regulatory framework, and increasing smartphone penetration, Ontario offers fertile ground for digital gaming partnerships. Pragmatic’s investment in infrastructure and brand alignment with a trusted operator like BET99 reflects a long-term bet on the region’s revenue scalability and stability. Moreover, the brand’s proven adaptability to local preferences makes it well-suited for sustained success in Canada.

Looking Ahead: More Collaboration, Deeper Integration

Both companies have signaled that this is only the beginning, with more co-developed features and branded experiences expected in future phases of the alliance.

The continued rollout of additional table games, new streaming formats, and deeper Smart Studio integration is likely to reinforce the partnership in the quarters ahead. Both Pragmatic Play and BET99 appear aligned in their goal to create not just a transactional gaming platform, but a fully immersive entertainment destination tailored to modern players.

Bright Future for Pragmatic Play

With its latest collaboration in Ontario, Pragmatic Play underscores a powerful shift in the global iGaming narrative—toward personalization, regional focus, and immersive technology. This is not just about supplying games; it's about shaping experiences. As the Canadian digital gambling landscape matures, the Pragmatic-BET99 partnership may well serve as a blueprint for meaningful, high-impact engagement between suppliers and operators worldwide.