SOFTSWISS, a trailblazing technology provider in the iGaming industry, has announced its participation in the highly anticipated ICE Barcelona 2025, a premier global iGaming event. Scheduled for January 20–22, this year’s expo marks a significant relocation from London to Barcelona, promising to elevate the event's scale and dynamism. With a new creative concept, "Hungry for Success? Dive in with SOFTSWISS," the company is set to make waves in the iGaming community with groundbreaking innovations and immersive experiences.

ICE Barcelona 2025: A Transformative Event for iGaming

Relocation to Barcelona:
The shift from London to Barcelona marks a new chapter for ICE 2025, offering a larger and more vibrant platform to unite the global iGaming community. The event is expected to draw record-breaking attendance from industry leaders, exhibitors, and participants.

SOFTSWISS’s Vision:
SOFTSWISS aims to showcase its leadership and technological innovation through its new creative concept featuring a striking shark symbol, representing strength, adaptability, and leadership.

Innovative Product Portfolio Takes Center Stage

At ICE Barcelona 2025, SOFTSWISS plans to spotlight its latest award-winning product portfolio, including three standout solutions:

Lotto Software:
A state-of-the-art platform enabling bets on over 300 global lottery draws, delivering seamless experiences for players and operators alike.

Retail Betting Solution:
Designed for diverse offline betting activities, the platform covers sports, horse racing, lotteries, and casino games, catering to a broad spectrum of betting enthusiasts.

Horse Racing Module:
A robust addition to the SOFTSWISS Sportsbook, this module provides flexible fixed-odds betting, customizable race cards, silks, and varied bet types, enhancing the betting experience.

Leadership Insights: A Vision for the Future

Vitali Matsukevich, COO at SOFTSWISS:
Matsukevich shared his enthusiasm for ICE Barcelona, highlighting it as a unique opportunity to connect with industry leaders and unveil SOFTSWISS’s latest breakthroughs. He remarked, “The new location injects fresh energy into the expo, and we’re excited to engage with the iGaming community while showcasing our cutting-edge solutions.”

Pioneering Creativity and Immersive Experiences

Beyond 3D Content:
In a bold move, SOFTSWISS plans to surpass current industry trends by introducing 360° panoramic content, creating a fully immersive experience for attendees.

Technological Showcase:
The company’s exhibition stand will feature light show elements and Extended Reality (XR) activities, blending technology and creativity to leave a lasting impression.

Creative Concept: Sharks as Symbols of Industry Leadership

“Hungry for Success? Dive in with SOFTSWISS”:
The shark, a central theme in SOFTSWISS’s campaign, embodies strength, resilience, and leadership. This powerful imagery underscores the company’s mission to navigate its partners toward success in the competitive iGaming landscape.

Engaging Exhibition Approach:
SOFTSWISS’s stand will reflect its innovative spirit, offering attendees an interactive journey into the future of iGaming technology.

Looking Ahead: A Game-Changer for iGaming

ICE Barcelona 2025 represents a pivotal moment for the iGaming industry, with SOFTSWISS at the forefront of innovation. By combining cutting-edge technology, immersive experiences, and a bold vision, the company aims to redefine industry standards while fostering collaboration among global leaders.