Nike reports 7% jump in revenue despite strong dollar that impacted sales

On Thursday, athletic-gear maker Nike reported a 7% jump in revenue and 16% jump in income for the fiscal third quarter that ended on February 28.

The Beaverton Oregon-based company said that sales were up sharply in the North American market and key foreign markets despite stronger dollar, which makes Nike's products more expensive in other currencies.

The company also mentioned that it invested more money in its business and effective tax rates increased. The company’s net income totaled $791 million, or 89 cents per share, from $682 million, or 75 cents per share. Its revenue grew 75 to $7.46 billion from $6.97 billion.

According to Zacks Investment Research, analysts expected income of 84 cents per share and $7.64 billion in revenue.

Nike’s worldwide futures orders, which are orders scheduled for delivery from March through July, are up 2% compared to last year. According to the company, those orders would have grown 11% if the effects of changes in foreign currency exchange rates were excluded.

Shares of the company rose to $98.32 Thursday. Over the last 12 months, shares have climbed 24%. In after-hours trading, Nike stock rose $1.50 to $99.82.

Nike’s revenue grew in all four of the largest regions it serves. There was also double-digit growth in Western Europe and Greater China and a 6% in North America.

However, due to the stronger dollar ate the sales Nike that were made from Central and Eastern Europe and Japan.

Nike, under Armour and other rivals in the US are generating stronger sales in part due to the ‘athleisure’ trend. Their gear is not only worn at the gym, but also for errands around town and as daily clothing.