Auto giant, Ford India has launched a new television commercial to promote its upcoming model, EcoSport compact SUV in the Indian market. The company launched the new commercial for the EcoSport Discoveries contest on all popular TV channels.

The commercial is aimed at generating huge response for the company's contest to promote the new model in the country. The company had earlier launched the marketing campaign titled, `EcoSport Urban Discoveries' in order to promote the company's upcoming compact SUV in the country.

Through the new EcoSport Urban Discoveries campaign, the company is encouraging the customers to upload videos of unfamiliar places of their cities on a dedicated website. The company has said that the 35 users will be selected for the next phase of the campaign based on the creativity and the votes.

Under the second phase, each selected members from the 35 will select two members to form a team of three, which will get keys for the EcoSport so that they can drive to the place of interest in the video in the initial phase.

The experiences will be recorded by the company and played as social media to promote the new vehicle. The new model is expected to be launched at an attractive price range in the country.