Nano sales rise 18% during January-November 2012

Nano sales rise 18% during January-November 2012According to the latest figures available, the sales of Tata Nano recorded an increase of 18 per cent during January-November period compared to the same period of the previous year.

The average sales per month was recorded at around 6,500 as the company launched 300 new dedicated sales outlet in semi-urban areas across the country and lower base in the previous year. the sales of the model, which is described as dream project for Tata's outgoing boss, Ratan Tata, had fallen drastically to just 509 in November 2010 and has since been improving.

The revised 2012 model was launched by the company after minor additions as the company aimed to address the cause behind six fire accidents reported in the country by users. Mr. Tata has said that he wants another attempt to promote Tata Nano, often termed as the world's cheapest car, and make it successful in the market.

The Tata Nano car was launched in 2009 however its demand fell in the country drastically after a few models were reported to have caught fire while in use. The company pointed out that the fire incidences were isolated and one off accidents but the demand for more expensive models remained high while Nano did not an increase in demand.

The Tata Nano project has faced several issues from the beginning. The company had to shift its manufacturing base to produce the car from the state of West Bengal to Gujarat following protests and political fallouts.