Canon India, the wholly-owned subsidiary of digital imaging solutions major Canon Singapore Pte Ltd, plans to invest up to Rs 200-crore this year to launch over a hundred new products and increase customer-reach through promotions.

The company has sketched an investment plan of Rs 100-crore for its Indian operations this (calendar) year, which includes launching over a hundred new products.

Beside this, the company will spend about Rs 80-100-crore in advertising and promotions.

According to a company official, who did not want to be identified has informed that Capital requirement for the proposed plan would be met from internal accruals and investment by Canon Singapore.

Apart from latest development, Canon India also plans to augment its workforce to 760 by this year-end by hiring 60 people.

Canon India currently has an over 3,000-strong distributor network in India. The company primarily caters to four customer segment, which includes large enterprise, government, small and medium enterprise (SME) and consumers.

Canon India is aiming at Rs 1,000 crore turnover in the next two years by tapping the unexplored market potential of office automation space in government and private sector.