As the newest automaker which came to India, Nissan has had a good start for sure. And it’s marketing efforts to have been doing well.

Nissan Motors Indian Pvt Ltd (NMIPL) has managed to sell 1.249 units of its branded cars till the end of August, 2010. Out of this the majority was from Micra that was able to clock a sales of 1,182 units.

Micra is the newest of Nissan's compact cars in India and the company has been emphasis on the marketing of these cars. It has made sure that rather than price, it is the technological and service difference that is highlighted.

One must remember that during the same time last year, Nissan was able to sell only 22 units. Till July 15, the number had gone up to 928 units. But the major push came after its campaign began.

In a statement, it said, “Out of the remaining, Teana, the luxury sedan (CBU) clocked 21 units and X-trail, the lifestyle SUV (CBU), registered sales of 44 units.”

Micra was opened for booking in July after its launch and since then has received 3,600 booking requests.