MySpace, the social networking site and MTV networks are all set to launch a new technology, which would allow them to make profit from piracy.

MySpace and Auditude are working together with Viacom’s MTV to earn money from video clips put online by users in breaching of copyright. Auditude is an online advertising technology company.

It is quite common for people to update video content every day to popular sites such as YouTube or MySpace through the help of simple technology, even when they do not own the rights to the content being uploaded. This content is usually removed once the copyright owners complain about it to MySpace or Google, which owns YouTube. MySpace is owned by News Corporation, parent company of The Times.

Now, whenever MySpace would be used by the owners to upload MTV video clips online, MTV would be allowed via the Auditude’s technology to identify even small clips of its content by matching audio and video fingerprinting against a database of its programs.

The broadcaster, the parent company of such channels as MTV, Comedy Central and Nickelodeon, instead of issuing orders for the content to be taken down and pursuing lawsuits, would be able to run online ads beside the uploaded content. Other than this, MTV would also be able to add a video overlay to clips that advertises their source, their original broadcast date, and has links to purchase entire episodes or other related content.

Jeff Berman, MySpace’s president of sales and marketing reported, “There is a very strong, aggressive trend to user-syndicated or user-curated content. Rather than fighting that aggressive trend, you’d rather go with it.”

Mr Berman who described the opportunity as significant declined to comment as to how much money MySpace, MTV and Auditude could make from the arrangement.

“This is a game-changer. We’re going from a world of ‘no’ to a world of ‘yes’ while protecting the rights of the copyright holder,” he added.