As the country's largest auto major, Maruti Suzuki is facing a situation where the company has not been able to meet the demand of the Indian consumer; the company has now decided to curb its exports in order to focus more on the rising demand.

In fact, the chairman of the company, R. C. Bhargava wrote in his annual report that Maruti Suzuki as a company should perhaps deliberately not attempt to export a large part of its production, but keep its exports at about 15 per cent of output.

It is to be mentioned here that during the April-July period this fiscal, the company's car exports stood at 50,558 units out of a total of 3,35,394 units produced, which is about 15 per cent of the total output.

Moreover, Bhargava added in his statement that the company should concentrate more on the domestic market not only to retain its market share but also because of the fact that the company should adequately increase manufacturing capacity.

In fact, he also pointed out the fact that the company should remain very aware of the changing customer tastes and demands and be flexible in making quick adjustments.