There is no denying to the fact that the country's leading auto major is facing one of the most critical challenges in the history of the company as it saw its market share recently falling below the 50% mark in its 25 year history.

It is to be mentioned here that the company, in which Japan's Suzuki Motor Corp holds 54.2 percent stake, sold close to 333,001 cars in the April to July period this year, about a quarter up from a year earlier.

But even then, the expanding market and the aggressively launched products have taken their own toll by taking the market share of the company below the 50% mark.

Mayank Pareek, Managing Executive Officer – Marketing & Sales, Maruti Suzuki India has recently said that the company is expecting high sales in the month of August.

It is to be mentioned here that Shinzo Nakanishi, MD, Maruti Suzuki India had earlier said that it is the goal of the company to take its market share back to the 50% mark before the year-end.

However, the increasing competition is surely becoming a threat to the numero uno position of the company in the Indian market.