Maruti aims to regain market share
It has been one of the very rare cases when the market leader
i has seen its market share below the 50% mark. In fact, the company has gone below the 50% mark in June this year for the first time in the last 25 years.
However, with a view to regain the lost market share, the company has decided to focus on the domestic market, continuous cost reduction and enhance efforts on R&D and product design.
It is to be mentioned here that in the annual report of the company for the fiscal, the company’s managing director Shinzo Nakanishi hoped that the Indian car market would double in the next 5-6 years and said that Maruti Suzuki is well poised to keep pace, with 2.5 lakh additional capacities already commissioned for 2012.
It may be noted here that the company produces about 1 lakh vehicles every month, but still grapple has long waiting periods for certain models. In fact, it carries close to 15-20% backlogs on its books every month.
However, in the coming months, the company expects to regain its lost market share in the Indian market.