While on the one end, the company is getting global with its ambitions of entering the US pick-up market shortly, the company will also offer customised products to the Indian consumer. M&M made this announcement at an event that held in Ahemdabad recently wherein the company displayed products like Bolero Invader Inspira, the Bolero Stinger, the Scorpio Platoon, the Xylo Body Kit and the Customised Xylo.

The company has given a choice of customising the tyres of the products along with the seats for which the consumer can either contact the company directly or can visit the Mahindra Showroom.

Vivek Nayer, SVP- Marketing, Automotive Sector, Mahindra & Mahindra Ltd said that the company sees customisation as a great opportunity to the consumers to showcase their attitude and lifestyle in the form of a product.

Moreover, Nayer also mentioned the fact that the company expects more & more consumers to get this experience and fulfil their aspiration with the product. It may be noted here that the customised products are still at a very low level in the Indian market as compared to the western markets and experts believe that efforts like the one by M&M will help the segment prosper.