In a move that underscores its ambition to scale internationally, casino games provider 7777 Gaming has partnered with rapidly growing operator LiveScore Bet to deepen its presence in the European online gambling market. The collaboration, focused initially on Bulgaria, enables LiveScore Bet to integrate 7777 Gaming’s suite of interactive casino titles into its platform. Both companies have praised the deal as a natural alignment of strategic goals—blending cutting-edge game development with market-tested brand strength. The agreement follows 7777 Gaming’s broader expansion initiatives in Latin America and Africa, signaling the company’s commitment to reaching new audiences in high-growth territories.

Strategic Collaboration Enhances Market Positioning in Bulgaria

7777 Gaming’s partnership with LiveScore Bet begins with the Bulgarian market, where the latter already enjoys a solid foothold. This deal allows 7777 Gaming’s portfolio of casino games to be made available to a new user base through a trusted operator with strong regional credibility.

By integrating locally resonant and innovative game content, the collaboration strengthens LiveScore Bet’s product offering, giving players access to an upgraded digital experience. For 7777 Gaming, it marks an important entry point in Eastern Europe—one of the continent’s fastest-evolving gaming jurisdictions.

LiveScore Bet Leverages Gaming Innovation to Enrich User Experience

With a footprint that already spans the UK, Ireland, and Nigeria, LiveScore Bet continues to expand its value proposition by enhancing its gaming catalogue. Marketing Director Chris Reiff emphasized the strategic relevance of the partnership, calling 7777 Gaming a strong match for the company’s innovation-first strategy.

“Their approach to casino content complements our focus on top-tier entertainment,” Reiff stated, highlighting the operator’s dedication to offering seamless and engaging user experiences.

As LiveScore Bet looks to strengthen its presence in regulated markets, the integration of diverse, creative game libraries has become a key pillar in its player engagement strategy.

7777 Gaming Pushes Forward with Global Growth Strategy

For 7777 Gaming, the partnership with LiveScore Bet is more than a regional foothold—it reflects a broader playbook aimed at global scalability. Chief Commercial Officer Elena Shaterova described the agreement as a natural extension of the company’s mission to bring “next-level” gaming to untapped audiences.

“LiveScore Group’s established presence aligns with our commitment to delivering high-quality entertainment,” she said, emphasizing how the synergy between innovation and market access drives mutual value.

The company continues to differentiate itself with unique, engaging content that speaks to evolving player preferences, particularly in mobile-first and emerging gaming environments.

Beyond Europe: Eyes on Latin America and Africa

This move into Bulgaria follows another important milestone for 7777 Gaming. The company recently joined forces with WA.Technology—an alliance designed to accelerate its expansion into Latin American and African markets, both of which offer immense potential due to rising digital penetration and favorable demographics.

By entering high-growth, mobile-oriented regions, 7777 Gaming is strategically positioning itself to scale rapidly where consumer demand is surging. These ventures complement the company’s European efforts, creating a multi-regional footprint that diversifies revenue and mitigates market concentration risk.