In Britain, a new drink claims to offer the same effect as cigarette. This ‘Liquid Smoking’, a Fruit flavored herbal drink, is set to be launched in Britain.

If there is smoking ban, there is no need to worry for smokers as the liquid cigarette would also hit the Indian market as an alternative to cigarette.

The drink in a red and white can appears the same to Red and White cigarette packets and also claims to deliver the same feelings as cigarette.

“The product has the same effects as nicotine, but this you can drink in restaurants and even on flights,” said the Dutch supplier and manufacturer, United Drinks and Beauty Corporations.

Martin Hartman, chief executive, United Drinks and Beauty Corporations said: “There is no research claiming the drink has any harmful content.” Each 275 ml can contains less than 21 calories and 15%nicotine.

Anti-smoking groups criticize the liquid smoking as it may promote smoking. Deborah Arnott of Action on Smoking and Health said, “Our concern would be if the packaging led to the promotion of cigarettes.”

The Daily Star quoted Amanda Sandford, research manager of anti-smoking charity ASH, as saying: "There's a risk that children and young people could think it's cool. There's a danger it could be a gateway to smoking."