South Korean automobile manufacturer Kia Motors Corporation used the Consumers Electronics Show (CES) in Las Vegas to display its automotive ingenuity by introducing its transformative PV5 series, which promises to reshape the landscape of electric pickup trucks. While the electric vehicle (EV) market has grown at an unprecedented rate over the past few years, electric pickup trucks have remained largely unattainable for the average consumer because of their big sizes and exorbitant price tags. However, Kia is now all set to challenge this norm with a new lineup of electric commercial vehicles that have been designed not only for businesses but for the average consumer seeking an affordable, compact solution.

At the heart of the South Korean automaker’s groundbreaking approach is the PV5 series, which is part of the so-called “Platform Beyond Vehicle” (PBV) family. Traditionally, electric pickup trucks have been associated with the likes of the Ford F-150 Lightning, Rivian R1T, and the Chevrolet Silverado EV. All these EVs have imposing sizes and hefty price tags. Kia is trying to disrupt this narrative with the PV5 series. The PV5 is a sleek, pill-shaped, compact vehicle series that also boasts affordability and modularity.

The PV5 series is scheduled to enter the market sometime in the year of 2025, in various configurations. The medium-sized PV5 took center stage at CES Las Vegas. Priced at just $35,000, the Kia PV5 series aims to provide a compelling alternative for consumers seeking budget-friendly electric pickups/vans, especially those living in urban areas where the practicality of large pickup trucks is limited.

While the initial lineup features a delivery van and a robotaxi, the PV5 pickup truck will potentially be the star of the show. During the brand’s press conference at CES Las Vegas, Kia's Chief Executive Officer (CEO), Ho Sung Song, revealed renderings of an attractive, cab-forward design.

Measuring at 4.7 meters in length, the Kia PV5 distinguishes itself by being approximately four feet shorter than its larger counterparts, such as the F-150 Lightning. Moreover, the PBV series introduces a new level of versatility, thanks to its interchangeable bodies, which enable users to seamlessly transform the vehicle based on daily needs – from a taxi during the day to a delivery van at night, and even a personal recreational vehicle on weekends.

Thus, the Kia PV5 pickup isn’t a fixed concept as its innovative chassis system allows for different body styles, showcasing the brand’s commitment to adaptability and innovation in the field of electrification of vehicles.