PepsiCo has roped in Bollywood’s ravishing beauty Katrina Kaif as its brand ambassador for its popular mango drinks - Slice and Slice Mangola.

Katrina is the first ever film actress to encourage a brand in the juice family. Now, the sweet, cute Bollywood starlet will be seen in all of the brand’s communications in the recent year.

In a statement, Katrina said, “I am extremely proud to be associated with Slice. When the brand approached me, I readily agreed because it is the best tasting mango drink and has been my favourite for a long time. Its taste makes it a perfect drink suitable for all occasions.”

Slice is well known among mango lovers, and known for offering up the best mango experience to various beverage seekers.

With the help of its ad campaigns, it has been targeting the youth that have depicted the pleasure of having Slice through a cool, playful interaction between a boy and a girl.

For the very first time, Slice connected itself with Bollywood and joined hands with Yash Raj Films' Jhoom Barabar Jhoom during the last year. The creative agency on the brand is JWT.

Homi Battiwalla, Vice-president, Emerging categories, PepsiCo India, says, "Slice enjoys high salience in the Indian market. We are delighted to associate with Katrina as the brand ambassador for Slice and are positive that she will help build the brand's connect with our core consumers."

In recent times, Katrina Kaif has had success with Bollywood blockbusters such as 'Namastey London', 'Welcome', and 'Partner.'