Jaipur, Dec.26 : Jaipur, a major tourist destination in Rajasthan, is also a prime processing centre for coloured gemstone. Recently, it attracted jewellery aficionados from across the country during the 5th edition of famed Jaipur Jewellery Show.

The biggest jewellery show of its kind in north-India, the four-day event exhibited a unique collection of gems, jewellery and diamonds.

Organised to popularise emerald in the domestic as well as international markets, it started with a fashion show at Rajmahal Palace last Saturday (December 22).

Organiser of the JJS (Jaipur Jewellery Show) noted that the effort was aimed to bring buyers, sellers, designers, manufacturers and traders under a common roof for trade promotion.

"The main aim is to promote colour stone jewellery, to bring out attraction for colour stone jewellery in common people and the promotion of the trade. We have tried to make the people aware of the various gems and about the specialty of every gem, through this show. In this way, the consumption will increase and people will like it. It has been successful and response has been increasing every year," said Navratan Kothari, the organiser of JJS.

The exclusive jewellery show was visited by various jewellery traders and admirers in big numbers from across the country. The theme of the 2007 edition of JJS (Jaipur Jewellery Show) was the eternal sparkling green coloured 'Emeralds'.

The 300 stalls lent the Jaipur Jewellery Show an exclusive touch displaying both plain and studded jewellery in a variety of metals and styles, as well as loose, coloured gemstones and diamonds, for which the region is known for.

According to the manufacturers and traders, the industry of gems and jewellery is witnessing fast changes as Indian buyers are becoming more design conscious.

Over the past couple of years, the preferential trends among the buyers have been white jewellery as compared to gold, which they used to purchase as an investment. And, it is said that shows like JJS play a vital role in displaying and exhibiting latest innovative styles and products.

"A big market for jewellery is developing especially in India. People are very much attracted towards diamond and colour stone jewellery. The trend of yellow gold is becoming outdated and the diamond jewellery, which was worn by exclusive people earlier, now can be bought by an ordinary man," said Virendra, an exporter.

An exhibitor stated that the timing of JJS has been apt since this happens to be the marriage season as well as peak of tourist season.

"This is beneficial because this show was organised during peak season by Jaipur Jewellery Show. It is the holiday time so the customers from outside could see. It is also the wedding season and people have a wide choice of colour stone jewellery, diamond jewellery and Kundan Meena,” said Krishna Churiwala, an exhibitor.

“Kundan Meena is the traditional art of Rajasthan. People get a good chance to see the collection of these things during peak season," he added.

The studded, Kundan Meena jewellery was a major attraction in JJS-2007.

"I will prefer Kundan Meena and diamond jewellery most because Kundan Meena is very heavy and good looking jewellery. There was a big trend of this jewellery in royal families. Ladies feel elated to wear this jewellery," said Anuradha, a visitor.

As for the organisers and the participating traders, there has been an overwhelming response to JJS-2007 resulting in very encouraging orders for diamonds and semi precious stones jewellery.

Jaipur is world famous market for precious and semi-precious stones. It has become the hub for gold trade in India. Visited by millions of tourists every year, the city is said to have the expertise for cutting and polishing of precious stones and fantastic designed jewellery.

"A big market for jewellery is developing especially in India. People are very much attracted towards diamond and colour stone jewellery. Diamond jewellery, which was worn by exclusive people earlier, now can be bought by an ordinary man," said Virendra, an exporter. (ANI)