According to new statistics released by tech research firm IHS iSuppli, Microsoft's own-branded Windows-based Surface tablet is apparently a much more lucrative device to produce, as compared to the Apple iPad.

As per the figures shared by IHS iSuppli, the production cost of the $599-priced model of the Surface tablet is only $284; which means that nearly 53 percent of the device's production cost is profit.

In comparison, the $329-priced 16GB Wi-Fi only iPad Mini costs $188 to make; while the production cost of the $599-priced 32GB third-generation iPad is $333, which translates into a profit figure of approximately 44 percent profit.

Going by the IHS iSuppli figures - which excludes costs of distribution, marketing, software, and licensing; and focus chiefly on hardware and production -, Microsoft is apparently cashing in on its October-released Surface tablet because it is packaged with a keyboard that has a low bill of materials.

Noting that the Surface tablet "represents a key element in Microsoft's strategy to transform itself from a software maker into a devices and services provider," Andrew Rassweiler - senior principal analyst at IHS iSuppli - said in a statement that the key to the strategy being followed by Microsoft is "offering hardware products that generate high profits on their own, similar to what Apple has achieved with its iPad line."