In a decisive step toward reshaping the future of digital sports betting, BETBY, a globally recognized supplier of advanced sportsbook solutions, has entered into a transformative long-term agreement with Elantil, a rising star in the B2B iGaming space. Under the multi-year deal, Elantil will integrate BETBY’s AI-powered sportsbook infrastructure, giving its partners access to one of the most robust and flexible betting ecosystems in the market today. With a clear emphasis on scalability, personalization, and innovation, the partnership reflects both firms’ strategic push toward elevating the iGaming experience across regulated markets.

BETBY's Technology to Power Elantil's Sportsbook Offering

At the heart of this agreement lies BETBY’s award-winning sportsbook platform—a fully modular, customizable, and scalable system that will now form the backbone of Elantil’s sportsbook proposition.

Elantil’s platform partners will benefit from seamless integration with BETBY’s solutions, enabling them to access an expansive catalogue of betting content including:

More than 400,000 events annually

8,000 unique betting markets

Coverage across 125 sports and 50+ esports titles

The collaboration also grants Elantil access to Betby.Games, BETBY’s proprietary esports betting feed, and a comprehensive suite of risk management and advanced trading tools, thus ensuring an end-to-end solution that enhances operator efficiency and bettor engagement.

AI-Driven Innovation as a Strategic Differentiator

One of the standout features of the partnership is the integration of AI-powered tools developed by BETBY AI Labs. These innovations are designed to provide data-driven, dynamic, and highly personalized user experiences, ensuring that both operators and customers enjoy smarter, faster, and more intuitive betting journeys.

The AI modules cover:

Real-time betting trend analysis

Personalized bet recommendations

Adaptive odds generation

Automated promotional targeting

These features aim to transform the traditional sportsbook model by increasing engagement, conversion, and retention, while also mitigating risk through automated decision-making.

Statements from Industry Leaders

Stefanos Karakidis, BETBY’s Head of Business Development, expressed strong enthusiasm about the newly forged alliance. “We are thrilled to join forces with Elantil, a forward-thinking platform that opens new doors for us to reach a broader set of operators,” he said.

He further emphasized that the integration enables brands across Elantil’s marketplace to unlock the full power of BETBY’s proprietary technology, stating, “This collaboration ensures that more brands can tap into our powerful sportsbook solution and deliver a best-in-class betting experience to their audiences.”

Elantil's Chief Technical Officer, John Debono, echoed this sentiment. “Their depth of content, technological reliability, and focus on innovation perfectly match our vision to build a flexible and high-quality ecosystem for iGaming operators,” Debono remarked.

He added, “By aligning with partners who share our dedication to innovation and excellence, we continue to redefine what’s possible in the iGaming industry.”

Strategic Benefits for Elantil and Its Marketplace Ecosystem

The collaboration is a pivotal move for Elantil, enabling it to substantially enhance its sportsbook vertical, both in scale and sophistication. As a B2B iGaming marketplace, Elantil connects sportsbook and casino content providers to operators looking for plug-and-play integrations with strong technological underpinnings.

Key advantages for Elantil include:

Access to AI-enhanced sportsbook experiences

Greater depth of esports and sports betting coverage

Robust infrastructure capable of high-volume scalability

Integration of dynamic trading and risk controls

With BETBY as its technology partner, Elantil is positioning itself as a next-gen aggregator in the B2B betting domain.

BETBY’s Strategic Growth Continues

BETBY’s expansion into Elantil’s platform comes on the heels of other major moves, including its recent entry into the Brazilian gambling market, following regulatory certification from Gaming Laboratories International (GLI).

This partnership not only strengthens BETBY’s presence in emerging markets, but also aligns with its broader mission to:

Diversify its global client base

Deepen penetration in AI-powered betting ecosystems

Promote responsible, secure, and innovative gambling platforms

The Elantil partnership exemplifies BETBY’s ability to forge meaningful relationships with visionary operators seeking technological leadership and competitive advantage.

A Blueprint for Future-Focused Sports Betting

The long-term agreement between BETBY and Elantil is more than just a typical B2B arrangement—it’s a strategic blueprint that highlights the future of iGaming. By combining BETBY’s cutting-edge sportsbook infrastructure with Elantil’s expansive marketplace, this partnership is set to offer scalable, secure, and deeply personalized betting experiences to a rapidly evolving global audience.

As AI and data continue to transform the gambling landscape, collaborations like these are not only timely—they’re essential. For industry watchers, investors, and operators alike, this deal underscores a larger narrative: the rise of smart, modular, and tech-empowered betting platforms is not just coming—it’s already here.