Hero MotoCorp launches three new two-wheelers
India’s Hero MotoCorp, which recently separated from Japan’s Honda, has announced the launch of two motorcycles and a scooter.
The largest two-wheeler company in India introduced a 125 cc Ignitor and a refreshed version of Passion motorcycle, the Passion X Pro in the 110 cc segment. The scooter named, Maestro with 110cc will be Hero’s second offering in the segment.
Anil Dua, senior vice-president for marketing and sales at Honda said that Maestro is aimed at boys in the age of 24-25 year as the company already has Pleasure targeted at girls in the age group. Meanwhile, the Passion XPro and Ignitor is aimed at young riders, he expressed.
The Maestro scooter is expected to launch in the country in January while the two bikes will be released later in the year. Hero has not announced the pricing details of the new vehicles.
Pawan Munjal, managing director and chief executive officer, Hero MotoCorp said 2011 was an important year for the company in which it transformed into a single entity.
He said, “We not only made a successful transition into a new entity during the year, but equally importantly, we also raised the bar several notches higher to significantly improve upon our earlier performance.”