Harley Davidson, the iconic motorcycle brand has announced its launch by showcasing its 12 bikes at India's 10th Auto Expo on Tuesday. The company intends to enter the market by April with a price range of Rs 6.95 lakh to Rs 34.95 lakh.

Anoop Prakash, managing director of Harley Davidson, said at the Delhi expo "Twelve models in total from the five Harley families will be introduced in India. Bikers will get to select motorcycles from each of the company's five model families."

Models from the Sportster, Dyna, VRSC, Softail, and Touring ranges would be available having the engine capacity between 883cc to 1803cc. Completely-built-unit (CBU) route would be used to bring in the bikes in the country. Harley's starting range costs Rs 6.95 lakh which is lower than the bikes of other brands who use CBU rout costing well over Rs 10 lakh.

Harley's most iconic model Fatboy would be introduced in tricolor in special edition. Ultra Classic Electra Glide touring model is the most expensive priced at Rs 34.95 lakh.

Harley has tied up with ICICI bank to finance the sales. Harley-Davidson will directly sell and service all bikes in India. Initially the company will have one dealer each at Delhi, Mumbai, Bangalore, Hyderabad and Chandigarh.

Mr. Prakash did not disclose any sales target or the names of other cities where the bikes would be sold. He plans to have 20 dealers in the next five years.

Harley recently conducted camps and offered test-rides to more than 300 enthusiasts in the country, which is the world's second largest market for two-wheelers. Japanese firms Honda, Suzuki and Yamaha as the main players in the sector where more than 500-600 super bikes are sold every year. Mr. Prakash expressed that there is brand awareness in the country and "experiential riding opportunities" are to continue for the riding enthusiasts.

The American bike maker with presence in over 70 countries entered India last year. The company also makes parts, acessories and general merchandise.