Internet giant, Google has launched a new tool to help people identify the mention of their names online and take action to protect their reputation if it is associated with objectionable content.

Google’s new application, called Me on the Web will help users track online references to their names as well as other personal information. Me on the Web will enable easy creation of Google Alerts, which allows users to create notification if it finds a specific term on a Web page.

"Me on the Web also provides links to resources offering information on how to control what third-party information is posted about you on the web," wrote Product Manager Andreas Tuerk in a blog post on Wednesday.

The users will need a Google Account to access the new tool. The users can access the tool from Google Account's Dashboard section.