London: Google is hopeful to instigate a mobile phone by early next year that will let users to browse the internet on the move.

The company anticipates that its ‘GPhone’ will be as popular as the Apple iPhone that was initiated in the United States in June.

Google services including its search engine, e-mail and interactive maps will be loaded on to the phone. It is believed Google will originate its proceeds from the profitable mobile advertising market.

Google’s CEO, Eric Schmidt said, “The mobile phone adverts are twice as profitable or more than non-mobile phone ads because they are more personal.”

According to a telecoms analyst the market for mobile advertising will be worth over $5.4 billion a year by 2011.