Washington, Nov 2 : Experts have said that reports of today’s newer and high-tech forms of media overshadowing traditional media have been unnecessarily exaggerated.
A new study led by Iowa State University researchers have found large gains in the use of new media like the Internet and e-mail, but also a slight increase in the use of traditional media newspapers, magazines, radio and television.
They team found that the overall consumption of advertiser-supported mass media increased over the four-year period, although the magnitude of that change tended to be small.
In addition, increased use of new media occurred at a more rapid pace than decreases in the use of traditional media.