London, Dec 8: The long forgotten portable compact disc players are making a comeback in British retail stores, thanks to consumers who are asking for cheap, simple gadgets as Christmas presents.
Popular in the 1980s, Discmans’ cost today has plummeted from more than 100 pounds to less than 15 pounds, according to market research firm GfK.
Many experts had written off the gadget claiming that digital MP3 players would kill it off.
But now, the Discmans simplicity and low price has won over shoppers, so much so, that John Lewis, the department store, has started refurbishing the gadget in its stock, four years after it originally phased them out.