London - The ATP has again stepped outside of tennis to find a leader, Monday appointing former Nike marketer Adam Helfant as ATP executive chairman and president.
The 44-year-old will take the dual positions formerly held by ex- Disney Europe boss Etienne de Villiers, who stepped down under player pressure at the end of December.
The ATP decision overlooks ATP Asia-Pacific executive Brad Drewett, a former player with close links to the players as tournament director of the Shanghai Masters Cup for the past five editions.
Helfant, an MIT and Harvard Law graduate, served for a dozen years at Nike, and before that at the National Hockey League in North America.