The iGaming industry is set to witness a transformational shift in player engagement and reactivation strategies as Flows, a leading no-code automation platform, announces a strategic partnership with Enteractive, the industry’s foremost player retention and reactivation service provider. This collaboration aims to empower iGaming operators with real-time automation and personalized outreach, optimizing the way they reconnect with players and improve retention rates. By integrating Enteractive’s (Re)Activation Cloud with Flows’ cutting-edge automation technology, operators can now engage players more effectively, ensuring that reactivation efforts are both timely and efficient.

Key Highlights of the Flows-Enteractive Partnership

1. Automating Real-Time Player Engagement

Operators will now have enhanced capabilities to re-engage players instantly at critical touchpoints.
The automation will trigger personalized interactions when players become inactive or experience failed deposits, increasing the likelihood of retention.
2. Seamless Integration for iGaming Operators

Flows’ automation suite will now be accessible to Enteractive’s clients, allowing them to leverage data-driven reactivation strategies.
Conversely, Flows’ customers will gain access to Enteractive’s player retention expertise, enabling a holistic approach to user engagement.
3. Driving Retention Through Personalization

Enteractive specializes in human-led, personalized player outreach, which will now be enhanced by Flows’ AI-powered automation tools.
The result is a smarter and more efficient way to reconnect with lost players, helping operators increase lifetime value and customer loyalty.

The Technology Behind the Collaboration

1. Enteractive’s (Re)Activation Cloud

This cloud-based platform specializes in reactivating dormant players using data-driven engagement techniques.
Through one-to-one communication, it ensures that players feel valued, leading to higher conversion rates in retention efforts.
2. Flows’ No-Code Automation Suite

Flows’ technology enables operators to orchestrate data and automate workflows without requiring complex coding.
The platform provides businesses with real-time automation triggers, ensuring swift responses to player actions.

Industry Leaders on the Partnership’s Impact

Dan de Souza, VP of Commercial at Flows
"We’re excited to be working with Enteractive and welcoming them to the Flows family. Their results speak for themselves in reactivating lost segments. When combined with Flows’ real-time automation, it unlocks incredible potential for operators. This partnership isn’t just about streamlining processes, it’s about giving operators a smarter way to reconnect with players at the right time."

Andrew Foster, Chief Business Officer at Enteractive
"Successful player engagement is about reaching the right players at the right time with the right approach. Our partnership with Flows marks a major milestone in automating real-time reactivation while maintaining the personal touch that sets us apart. By integrating our (Re)Activation Cloud with Flows’ advanced automation technology, we’re giving operators an innovative, data-driven way to boost retention, optimize player lifecycles, and maximize long-term revenue."

Why This Partnership Matters for the iGaming Industry

1. Addressing Player Churn with Smart Solutions

In the competitive iGaming industry, player churn is one of the biggest challenges operators face.
This partnership ensures proactive re-engagement strategies, reducing player drop-offs and increasing lifetime value.
2. Leveraging Data for Optimized Retention

Operators will now be able to leverage real-time data to identify at-risk players and trigger personalized retention efforts.
This data-driven approach allows for better decision-making and optimized marketing spend.
3. A Step Toward the Future of iGaming

The integration of AI-driven automation with human-led player outreach sets a new industry benchmark for engagement strategies.
This collaboration is likely to influence how other iGaming operators approach retention and reactivation moving forward.

Bottomline: A Game-Changing Collaboration

The partnership between Flows and Enteractive represents a significant leap forward in how iGaming operators manage player retention and engagement. By combining advanced automation technology with personalized outreach, operators will be able to connect with players more efficiently and effectively than ever before. This collaboration sets a new industry standard, demonstrating that the future of iGaming success lies in smart, data-driven engagement solutions.