Emaar India, part of Dubai-based Emaar Properties, has announced a substantial investment of Rs. 1,600 crore to develop a new luxury residential project, Urban Ascent, in Gurugram's Sector 112. Spanning 9.2 acres, the project will include 816 luxury apartments, catering to the increasing demand for premium housing in Delhi-NCR. Priced between Rs. 2.5 crore and Rs. 6 crore, the project is expected to be completed within four to five years. With a strong track record in the Indian real estate market and an expanding portfolio, Emaar India continues to solidify its position as a leading developer in the country.

Details of the Urban Ascent Project

Major Investment in Luxury Housing

Emaar India will invest Rs. 1,600 crore in its latest project, Urban Ascent, located on the Dwarka Expressway in Gurugram.
Spread across 9.2 acres, the project is being developed under a joint development agreement (JDA) with landowners.
Key Features and Offerings

The project will include 816 luxury apartments designed to blend modern living with sustainability.
Apartments are priced between Rs. 2.5 crore and Rs. 6 crore, targeting discerning buyers who prioritize luxury, comfort, and connectivity.
Completion Timeline

The project is expected to be completed within four to five years, with significant interest already generated from prospective buyers.

Demand for Premium Housing in Delhi-NCR

Strong Buyer Sentiment

Emaar India CEO Kalyan Chakrabarti highlighted the robust demand for residential properties in Delhi-NCR from both end-users and investors.
"Urban Ascent is more than just a residential project—it’s a lifestyle crafted for those who seek comfort, convenience, and a connection to nature," Chakrabarti said.
Positive Market Response

According to InfraMantra Founder Shiwang Suraj, the demand for Urban Ascent has exceeded supply, with expressions of interest (EOIs) surpassing the number of available units.
Gurugram continues to be a preferred destination for luxury housing, especially from reputed developers like Emaar.

Emaar India’s Growing Portfolio

Previous Projects in Gurugram

In November 2024, Emaar India launched the Amaris project in Gurugram’s Golf Course Extension Road (Sector 62) with a total investment of Rs. 1,000 crore (excluding land cost).
The 6.2-acre project includes 522 luxury apartments with a development potential of 15 lakh square feet.
Diverse Real Estate Presence

Emaar India has established a strong footprint across cities like Delhi-NCR, Mohali, Lucknow, Indore, and Jaipur, with a balanced portfolio of residential and commercial spaces.

Legacy of Emaar Properties in India

Entry into Indian Real Estate Market

Emaar Properties entered India in 2005 through a joint venture with MGF Development, investing Rs. 8,500 crore under the Emaar MGF Land brand.
Demerger of the Joint Venture

In April 2016, Emaar Properties ended its partnership with MGF Development through a demerger, marking a new chapter for its operations in India.
Focus on Expansion

Since the demerger, Emaar India has focused on expanding its presence in key markets, delivering high-quality projects that cater to the evolving needs of Indian consumers.

Rising Demand for Quality Real Estate in Gurugram

Gurugram as a Real Estate Hub

Gurugram continues to attract investors and buyers due to its strategic location, robust infrastructure, and growing demand for premium housing.
The Dwarka Expressway, where Urban Ascent is located, is a highly sought-after area due to its connectivity to key commercial hubs and proximity to Delhi.
Growing Competition Among Developers

The success of Emaar India’s projects highlights the growing demand for quality housing in the region, encouraging other developers to bring similar offerings to market.