Campbell Soup Co. has cut short its 2010 revenue expectations as it wants to give more priority to the details of the strategy to improvise the results in U. S soup business which is lingering slowest pace at the moment.

Campbell has completed its 2 years of struggle in making a handy research about the facts which measures the microscopic change in the skin moisture, heart rate and other biometrics to keep an eye on the consumer's reaction on the same via pictures and new logo design on the soup. The company has crafted the research in a manner to get more people know the calorific value of soup in order to make them buy the product.

The company is expecting an inclination in revenue from 2.5 to 3.5% from the November month's forecast. But the new vision has hit a bit low on the expectations of Campbell. However Campbell hasn't come up with any reason on its reduction part but it is expected that they might turn up for the same in the second quarter's earnings release.

For the mean time Campbell has announced to enhance more than 60% of the condensed soup category starting from August with way of product improvisation of the product portfolio with the condemnation of the sodium level and packaging as well. Campbell has come up with the new advertising for its soup depicting the simple-meals marketing strategy, which shall also be getting launched.