According to a recent study by the Associated Chambers of Commerce and Industry of India (Assocham), though there is a noticeable slump in demand for fast moving consumer goods (FMCG) in the urban markets, the rising demand in rural areas is attracting manufacturers of consumer products and automobiles, and even organised retail businesses.
The Assocham study titled ‘The Rise of Rural India’ reveals that the global financial meltdown notwithstanding, rural India is being seen as a potential for healthy revenue growth for companies, thanks to a robust demand for products of FMCG, two-wheelers, passenger cars as well as retail sectors.