Brussels - Ah, the style of an Italian Ferrari, the solidity of a German Mercedes, the flair of a French Renault!
The car industry is not only Europe's pride and joy, it provides income for some 12 million families and last year generated a combined turnover of 551 billion euros (700 billion dollars), or about 5 per cent of the continent's gross domestic product (GDP).
One in every three cars sold around the world is European.
But now, caught between the global credit crunch, a recession and the need to make greener vehicles, Europe's automobile industry says it is facing its most difficult moment since the oil crisis of the early 1970s.