Company's two-wheeler sales fell 17% in February
Slowly, the two-wheeler landscape is changing and entry-level bikes appear to be the primary reason for that.
Entry level bikes, that cost for less than Rs 40,000 and typically have engine displacements less than 125cc, now comprise a little over half of the total market.
Hero Honda Motors has been the undisputed leader here. But what has happened over the last few months has surprised everyone, including parts suppliers and analysts: Hero Honda has gone from strength to strength in this segment, taking market share away from close competitor Bajaj Auto and this has led to the latter reporting significant overall sales declines.