Bragg Gaming Group has announced a significant agreement with Loto-Québec, the only fully legal and local online casino in the province of Québec. This move marks Bragg's expansion into its second Canadian province, following its successful entry into Ontario in March 2022. The collaboration grants Loto-Québec access to exclusive games and content through Bragg’s Remote Games Server (RGS) and Bragg HUB platform. This strategic partnership aims to accelerate Bragg’s growth, broaden its revenue streams, and reinforce its presence in the North American online gaming market.

Bragg’s Strategic Expansion in Canada

Strengthening North American Presence: Bragg Gaming Group's expansion into Québec underscores its ambition to strengthen its footprint in North America.

The partnership with Loto-Québec follows Bragg's successful entry into Ontario, marking its second provincial collaboration in Canada.
The move aligns with Bragg's strategy of driving growth through exclusive and branded content, particularly in regulated markets.
The company continues to prioritize revenue diversification, leveraging strategic partnerships to enhance its market presence.
This partnership positions Bragg to capitalize on the growing demand for online casino content across Canada.

Exclusive Content through the Bragg HUB Platform

Delivering a Unique Gaming Experience: The agreement grants Loto-Québec access to exclusive games developed by Bragg’s in-house content studios, Atomic Slot Lab and Indigo Magic, via Bragg’s RGS technology.

The Bragg HUB platform serves as the foundation for content delivery, ensuring seamless integration and a high-quality gaming experience.
Players will enjoy games with unique themes, innovative mechanics, and engaging gameplay that set Bragg’s offerings apart from competitors.
The exclusive content is expected to enhance Loto-Québec’s appeal to a broader player base and boost customer retention.
This collaboration underscores Bragg’s commitment to providing differentiated gaming experiences that captivate players.

Partnering with Leading Content Providers

Diversifying Game Offerings: In addition to in-house content, Loto-Québec will gain access to games developed by several prominent content partners through the Powered By Bragg program.

Notable partners include King Show Games, Bluberi, Incredible Technologies, and Sega Sammy Creation.
These partnerships allow Loto-Québec to offer a diverse portfolio of games, catering to various player preferences and enhancing the overall gaming experience.
The inclusion of content from multiple providers ensures that Loto-Québec remains competitive in the rapidly evolving online casino market.
By leveraging a broad network of content partners, Bragg Gaming Group aims to deliver an expansive and engaging game library.

Innovative Player Engagement through FuzeTM

Driving Player Retention: All games featured on the Bragg HUB platform come equipped with Bragg’s FuzeTM promotional tools, which include various player engagement features.

FuzeTM tools offer free spins, jackpots, tournaments, and quests, designed to enhance the player experience and increase time spent on the platform.
The use of FuzeTM aims to drive player retention and engagement, ultimately boosting revenue for both Bragg and Loto-Québec.
These promotional features are expected to differentiate Loto-Québec’s offerings from those of unregulated competitors.
This focus on player engagement is a key component of Bragg’s strategy to build long-term partnerships and drive sustainable growth.

Leadership Perspectives on the Partnership

Bragg’s Enthusiasm for Growth: Garrick Morris, Senior Vice President, Commercial, US & Canada at Bragg Gaming Group, expressed his excitement about the expansion into Québec.

Morris emphasized the importance of the partnership, noting that Loto-Québec is a strategic ally in Bragg’s North American growth strategy.
He highlighted the significance of Bragg’s branded and exclusive content in driving momentum and strengthening the company’s position in the market.
Morris also acknowledged the contributions of both the Bragg and Loto-Québec teams in achieving this milestone.
His remarks reflect Bragg’s commitment to fostering collaborative relationships that fuel mutual success.

Loto-Québec’s Commitment to Innovation

Enhancing Player Experiences: François Hardy, Senior Director of Product and Innovation at Loto-Québec, emphasized the importance of offering fresh and dynamic gaming experiences to players.

Hardy noted that Bragg’s innovative content aligns perfectly with Loto-Québec’s vision of providing engaging entertainment.
The partnership is expected to enhance Loto-Québec’s competitive position in the Canadian online casino market.
By collaborating with Bragg, Loto-Québec aims to attract new players while retaining its existing customer base.
This partnership reinforces Loto-Québec’s reputation as a forward-thinking operator committed to continuous improvement.

Implications for the North American Gaming Market

Strengthening Market Leadership: Bragg Gaming Group’s partnership with Loto-Québec has several implications for the broader North American gaming market.

The expansion into Québec positions Bragg as a key player in the Canadian online gaming sector.
The collaboration highlights the growing importance of regulated markets and the opportunities they present for revenue growth.
Bragg’s ability to deliver exclusive content and innovative player engagement tools sets a new standard for the industry.
As more provinces explore online gaming regulation, Bragg’s success in Québec could serve as a model for future market expansions.