Bolstered by surging electric vehicle (EV) performance in the dynamic landscape of automobiles, luxury car maker BMW Group fortified its position by achieving record sales in the United States in 2023. The BMW Group, which encompasses both BMW and Mini brands, delivered a total of 118,609 vehicles in the fourth quarter (Q4) of last year, up 6 per cent year-over-year. The group’s overall yearly sales reached 395,741 units, reflecting a substantial surge of 9 per cent. When we split the figures according to the two brands, BMW sold 107,881 units in Q4 and 362,244 units during the full year. Mini sold 10,728 units in Q4 and 33,497 units during the full year. Thus, total sales (BMW and Mini combined) settled at 118,609 units for the Q4 and 395,741 units for the full year.

While the group’s overall sales performance is laudable, the spotlight is on its electrification efforts, especially its battery electric vehicles (BEVs). In the final quarter of last year, the group’s BEV sales reached a record high of 14,374 units, representing a remarkable year-over-year jump of 65 per cent. The all-electric models contributing to this increase include the BMW i4, BMW i5, and the BMW i7 models. The BMW iX accounted for sales of 5,274 units (up 110 per cent), while other models (i4, i5, i7) accounted for 9,100 units.

In the entire 2023, BMW's U.S. sales of all-electric vehicles crossed the mark of 45,000 units, representing a nearly threefold increase year-over-year, constituting 12.5 per cent of the total volume. The breakdown of BEV sales for the full year further highlights the brand's commitment to electric mobility. Sales of the BMW iX increased 205 per cent to settle at 17,301 units, while other models (i4, i5, i7) attracted 28,116 buyers. Total BEV sales, thus, settle at 45,417 units, up 191 per cent, with a 12.5 per cent share of the total volume.

Mackensen emphasized the brand's commitment to delivering an exceptional driving experience across various drivetrains, catering to customers' preferences for internal combustion vehicles, fully electric vehicles, or plug-in hybrid electric vehicles.

Speaking on the topic, Mackensen added, “We excite and inspire our customers, regardless of drivetrain. Whether they prefer to drive one of our highly efficient internal combustion vehicles, a fully electric vehicle, or plug-in hybrid electric vehicle, we are delivering the ultimate driving experience with every drivetrain, in every segment.”

With BMW making strides in electrification, the year of 2023 stood as a testament to its ability to innovate and efficiently meet the evolving demands of the dynamic automotive market.