After over a week of rejecting the bid offered to it by its Paris based parent firm, AXA France, and Australia's AMP, AXA Asia Pacific is still refusing to even consider it, bringing the talks to a standstill, and analysts and fund managers are of the view that for things to progress further, an increase of at least 10% has to be made to the existing offer.

Under the deal, in return for selling its local operation to AMP, AXA Asia will be given the coveted Asian wealth operations.

AXA's shares have consistently risen in the past times, and are now well above the AMP's offered price, further fueling the need to raise the bid. Ross Barker of the Australian Foundation Investment Co, which is one of the largest AXA AP shareholders, said, "We don't find the offer compelling. We're quite happy to sit with what we've got".

Experts are of the opinion that AMP should raise its current offer of A$5.43 a share to a more sensible figure of d A$6.00 per share. Currently, AXA Asia's shares trade at d A$5.83.

AMP, however, thinks differently and is insisting that the current offer is quite sensible and compelling. Chief Executive Craig Dunn said that the A$12 Billion bid (US$11.24 Billion) has to economically make sense and if the proposed takeover fails, the firm has other plans.