The shares of AOL Inc, which is the operator of the Huffington Post and TechCrunch websites, has said that its profits increased most in seven years in eh third quarter of the year mainly due to strong advertising growth during the period.

The company also noted that its subscription revenue fell by its slowest level in six years. The trends in the level of advertising revenues and subscriptions are helping boost the company, which is amid a turnaround whose success is based on increasing advertising dollars and reducing its dependence on dialup business.

The total advertising revenue of the company increased up 7 percent to $340 million as the company managed to increase revenues from third party networks including platform Ad. com. The total revenue remained flat at $531.7 million, which is higher than market expectation of $521.6 million for the quarter, according to Thomson Reuters I/B/E/S. AOL Chief Executive Tim Armstrong said that the company will increase its focus on advertising and video.

The shares of the company increased 22 percent to $43.70 at the close in New York trading, which is its biggest rise since 9 April, 2012.