Advanced Micro Devices (AMD) has implemented a new strategy of attracting casual gamers with the introduction of a PC-gaming graphics card for less than $150. Despite delivering its ATI graphics cards at such appealing prices, AMD still provides the high-end products favored by serious players.

Though the price is low, the features are many, namely - a 256-bit GDDR3 memory interface; unified video decoder, two dual-link DVI ports, and support for the ATI CrossFireX technology.

The ATI Radeon HD 4830 - the latest in AMD’s 4800 series cards - allows gamers to combine as many as four cards on one PC to boost game performance. The card also supports multichannel audio, often-called surround sound.

In fact, the HD 4830, with a manufacturer’s suggested retail price of about $147, supports high-definition content and Microsoft’s DirectX 10.1 graphics technology in Windows Vista.

The product is supported in motherboards from ASUS, Club 3D, Diamond Multimedia, Force3D, Gecube, Gigabyte, Hightech Information Systems, Jetway, MSI, Palit Multimedia, PowerColor, Sapphire Technology and VisionTek.

U.K. based CustomPC magazine, in its review on the HD4830, found it to fit between AMD’s HD 4670 and HD 4850 cards in terms of price and performance. The card appears to be aimed at potential buyers of AMD rival Nvidia’s GeForce 9800 GT.

Senior VP and GM of AMD, Rick Bergman, said: “The ATI Radeon HD 4830 graphics card is another example of how AMD's scalable design strategy is paying off. With a single chip we have been able to quickly and efficiently bring to market graphics card designs ranging from below $150 through $549 SEP, with leading performance in every segment.”

Image Source: techfresh.net