On Monday, Amazon.com informed about its initiative under which it is working with retailers to cut back on the packaging to provide the consumers with easy to open packaging.

It has been decided by the Seattle-based company that instead of putting a pre-boxed or plastically sealed item inside another Amazon box, it will start shipping items in plain brown cardboard boxes.

Usually, the memory cards are sold in a large disproportionate clear plastic packaging in order to avoid shoplifting at physical stores. But when the consumers would buy Transcend’s memory card through Amazon, it will be shipped in a recycled cardboard envelope. Other than this, children’s toys such as a Fisher-Price pirate ship set will be shipped in a plain brown box with cardboard padding and a plastic bag holding the toy people.

Amazon said that other than packages being less frustrating to open, ti will also be more environmentally-friendly. Thus, the company has also referred it as "Frustration-Free Packaging Initiative."

This change would be immediately seen by the consumers in the U.S., but for the consumers in other parts of the world will have to wait until early 2009.

However, as of now Amazon is starting with only 19 products from Microsoft, Fisher-Price, Mattel, and Transcend. This step is also being seen as a step taken by the company to save on the material and shipping costs.