An announcement has been made by Amazon about the launch of Amazon Exclusives. Amazon Exclusives is a new store that provides customers direct access to new products from popular up-and-coming brands.

Customers will be benefited by the new store, as it is going to provide an exclusive range of electronics accessories, sporting equipment, toys and many more. The store will also include the products that featured on the ABC reality show ‘Shark Tank.’

“Our mission on behalf of customers is to make Amazon the destination for brands and innovators to launch and sell their products, providing our customers early access to new products”, said Peter Faricy, VP of Amazon Marketplace.

The Amazon Exclusives store has been built with an aim to provide customers easy access to new products. It has been reported that Amazon worked with select brands so that their innovative items can be brought to Amazon. Several of these items that the Amazon decided to include have won innovation awards from industry associations.

It has been reported that products in the Amazon Exclusives store can only be obtainable from Amazon or directly from the brand’s website or its physical stores. Stephan Aarstol, founder and CEO for Tower Paddle Boards, based in the San Diego area, said that new brands are coming up everywhere, so it could be difficult for customers to find and assess new items online. The Amazon Exclusives store offers a great environment for customers in order to explore latest items online.

The new Amazon Exclusives will help customers enjoy experience of discovering latest products. Michael Hsu, CFO for PERI, Inc., headquartered in Irvine said that customers who will purchase items from the Amazon Exclusives store will gain confidence that they are getting the best price for innovative items.