Anil Dhirubhai Ambani Group (ADAG) is looking forward to enter into the business of cable distribution across India.

The Anil Ambani led group would be doing so with the help of inorganic growth. There is news that Ashmore Investment, the London-based private equity firm, will be swapping a significant portion of its stake in a leading cable distribution company, Digicable.

Ashmore is eyeing the shares of BIG TV and for that as much as 20 per cent will interchange hands.

The PE firm has 49 per cent stake in Digicable, which it bought three years ago. The firm now wants to make major changes in its portfolio and wants to enter into the business of the fast-growing Direct-To-Home (DTH) segment. Meanwhile, with its holdings in Digicable, ADAG will be able to get hold of the cable business that covers several Indian cities.

While the cable subscription business has 2 million subscribers with worth of Rs. 2,500 crore, the number of DTH users is 10 times of that. It has 20 million subscribers.

ADAG is already present in various verticals of the sector including FM radio, film distribution and exhibitions.