Zapak has rolled out a special gaming destination for kids known as ‘Zapak Kids’ in the market.

Besides, Zapak also announced a tie-up with Big B’s upcoming film, Bhoothnath, which is all set to release on 9 May.

Amitabh Bachchan said, “Kids are becoming more and more important today, various brands are vying for their mindshare. When I came to know that we are doing merchandising extensions for Bhoothnath with Zapak, I was very thrilled. It’s got great games and some very cool pranks that are sure to be a hit with children just like the movie.”

Rohit Sharma, COO, Zapak Digital Entertainment Limited remarked, “Kids aged 14 years and below constitute to over 25% of Zapak users online also serving as the stickiest and the most loyal users on our site, this is definitely an area of focus for Zapak. Zapak Kids is a specially created segment to cater to this audience. Bhoothnath presented us with an interesting opportunity to create gaming based merchandise around the movie. We believe these games will be well accepted by kids particularly the Zapak Bucchki will recreate the Beyblades fad for the Indian market.”

As a part of the promotional plan, Zapak Kids will make and promote gaming created around the film Bhoothnath.

The Bhoothnath Game Pack Series consists of a game CD featuring a complete report of a mystery based gane together with Prank Yoys for kids. One set of packs would consist of the Bucchki toy which is basically a high speed spinning toy for kids.

These packs would be available via Zapak Cards network across 3500 outlets in over 70 cities. The packs are priced at Rs. 99, Rs. 149 & Rs. 169.

In addition, Zapak
has also made a microsite Bhoothnath.zapak.com that hosts wallpapers and
trailers of the film together with the game and interesting contests. 

It will also host ‘Bhoothnath
Horror Mania’, a special contest in which children have to list high scores in
'Bhooth Attack with Bhoothnath', a game based on the movie. They get to win
movie tickets, magic trick booklets, and other movie merchandise.