Trada, a paid-search platform that connects firms and experts, is set to announce its new partnership with Microsoft as well as Yahoo.

The two companies will join to enable search and paid-search marketing with technological support from Microsoft on their search engines. Trada will be a certified reseller providing support to small and medium-sized businesses spending on engines powered by Bing.

Trada will have access to technology for assisting its partners reach SMBs. Bing and Yahoo search engines will now support a higher volume of SMBs with help from Trada.

"We see about 35% of search marketing spend from our clients going into the search alliance," said Niel Robertson, Trada founder. He added that it is higher than normal and it is good for advertisers and the Yahoo and Microsoft alliance